Content marketing is a low-cost alternative to traditional marketing. Many companies that are just starting out or don’t have a lot of money in their budgets rely on professional digital marketing to grow their business. You can create content easily and cheaply, so it doesn’t break the bank if you don’t have many resources.
If you’re running a small business or startup, then this strategy will work for you. It will also work well if you have an e-commerce site, since you can share valuable information about the products you’re promoting with potential customers.
Even business to business (B2B) businesses can benefit from using content because they often have higher budgets than smaller companies, but still need help attracting new leads and customers without breaking the bank with expensive ads or campaigns.