The Snapchat Official Stories feature is a great way to ensure that your content is seen by the people who are looking for it. By verifying your account, you can make sure that your snaps will appear at the top of the search results when someone types in your username. This not only makes it easier for people to find your content, but it also gives your stories a level of quality and prominence that is similar to promoted content.
In addition to making it easier for people to find your account, verification also decreases the risk that someone will mistakenly land on another profile with a similar username. Overall, verification is a great way to make sure that your content is seen by the people who are looking for it, and that it stands out from the rest of the content on Snapchat.