What is Clout on Social Media?

The word clout on social media generally refers to the number of followers or contacts one has. platforms like Twitter or LinkedIn use an algorithm that puts content in front of people based on how many people follow the person who made the content. Controversial YouTubers will make videos discussing ways to get “clout.”

This usually means they are talking about ways to game the system or exploit a loophole. Clout can also be bought and sold. People with a lot of followers can be payed to post sponsored content from brands. Clout is a vertical of social capital.

They were payed for their social media influence, not because they produce good content. Some people also try to gain clout by artificially inflating their follower count through bots or other methods. This is generally looked down upon because it’s considered dishonest.

So, in short, social media clout generally refers to the number of followers one has, but can also be used more broadly to refer to the artificial inflation of one’s online presence.

Is clout bad?

Clout is the currency of influence. It’s what allows people to open doors, to make things happen, and to get what they want. Just like any other drug, clout gives people a sense of power and control.

It makes them feel important and special. But the rush doesn’t last forever. That’s why they begin clout chasing.

Sooner or later, people need more and more clout to get the same high. That’s when they start chasing clout. They’ll do whatever it takes to get more likes, more followers, more retweets.

They’ll sell out their principles, their values, and even themselves. In the end, clout is one hell of a drug. And nobody ever really wins the chase.

Clout is one hell of a drug

There is a drug, & it is called clout. Clout chasers are always looking for that next high, that next hit of social media likes, comments, and shares. They’re addicted to the attention and the validation that comes with having a lot of followers.

And they’ll do whatever it takes to get it. Social media users post photos and videos that are sexually suggestive or even explicit. They’ll make up stories or exaggerate the truth.

Creators do anything to get people to take notice of them. And it’s all because they’re addicted to the rush of adrenaline that comes with having a lot of social media clout.

So if you see someone who’s always posting risque photos or bragging about their wild escapades, don’t be fooled by their act.

Clout VS Power

Clout and power are often used interchangeably, but they actually refer to two different things. Power is the ability to influence others, while clout is the ability to get things done.

Clout comes from having connections and being able to make things happen, while power comes from having authority. For example, someone who has a lot of power might be able to get people to do what they want, but they might not be able to actually get things done.

On the other hand, someone with a lot of clout might not have much power, but they can get things done because they know the right people and how to get things done. In general, power is more internal while clout is more external.


We define Clout as influence or power, sometimes political influence. In the business world, clout can be used to describe an individual’s ability to get things done. Someone with clout may have connections or influence that allows them to get what they want.

Clout can also be used to describe an organization’s influence. An organization with clout may be able to exert its influence in order to achieve its goals. Clout is often seen as a positive thing, but it can also be seen as a way for people or organizations to take advantage of others.

In today’s digital world, online influence is more important than ever. Clout is a measure of that influence, and it can be used to achieve a variety of goals, from increasing brand awareness to promoting a particular message. Because of its potential value, clout has become highly sought-after, and those with a large online following can command a great deal of power.

While some people amass clout through years of hard work and dedication, others are able to achieve it more quickly through luck or talent. However it is obtained, though, one thing is clear: in today’s world, clout is key.

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